During the project kick-off meeting, the teams from both sides are introduced to each other and a schedule of initial and future action items are established. From the resulting discussion, our creative team goes to work and feverously pounds out the concepts.
Typically we then produce three unique compositions establishing the main idea and "feel" for the project. The ideas are presented to you and through any revisions are narrowed down to a final choice. From this key milestone the production team moves full-steam ahead.