Insyntrix has developed a fantastic proven package for developing your core branding standards. It's the foundation for your logo, images and the attitude by which your company is seen to the rest of the world.
Goal:
Create tools that will define the organization’s brand identity and messaging and direct the development of marketing programs. These tools will serve as benchmarks in which future communications will be measured.
Develop Brand Platform
Business Background/opportunity
Target Audience Definition
Brand Differentiators
Brand Essence
Brand Attributes
Brand Promise
Brand Strategy Work Session
A 2-hour session with client team
Session preparation: source stock imagery from library; prepare work session discussion guide.
Team will work collaboratively to select imagery (i.e., photography, illustration, graphics, color palette, type fonts) that define the brand
Brand development exercises used to solidify your brand vision
Brand Attribute Importance Value Mapping
Internal Perception vs. External Reality
Brand Message Areas
Power Words and Phrases
Target Audience Profiles
Brand Personality
Brand Promise
Deliverables:
Brand Platform Document
Brand Expression Montage that captures the visual direction of the brand
NOTE: This often serves as the master blueprint for building out logos, websites, materials and all other marketing and sales communications.
Call Insyntrix today for a customized quote.
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