The team at Insyntrix offers a brand strategy development package designed to answer the question, "What are we going to do next?"
Goal:
Develop an integrated communications plan that provides specific strategic recommendations and tactics for directing the brand platform to key target audiences.
Develop Parameters
Assess competitive marketing programs
Conduct target audience media usage research - How the Target Listens.
2-Hour Client Workshop
Business objectives
Marketing objectives
Target audience definition
Seasonality
Geography
Budget
Write Planning Briefing Document
Initial Strategy Development
Participants: Insyntrix team
Develop high-level strategies (objectives, strategy definition, tactics, rationale, required resources, owner, cost, timing and others)
Team Planning Work Session
Participants: Insyntrix and client
Review strategies developed by agency team
Brainstorm and develop new strategies
Narrow down ideas and prioritize
Strategy Refinement
Research selected strategies
Develop tactics and timing
Determine costs
Finalize plan
Deliverables:
Communications plan document that includes a summary of recommended strategies and tactics, a marketing flowchart and detailed budget
Call Insyntrix today for a free consultation and get custom pricing for your unique business situation. |
